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Top Content Marketing Examples Content marketing is a powerful strategy that can help you build an army of loyal customers and help grow your business. But, many marketers don't have the knowledge of how to use it effectively. The development of a solid content marketing plan requires audience research and the selection of channels, topics, and project management. It is also essential to have a consistent brand message across all channels of distribution. Slack's Case Studies Despite being a relatively young company, Slack has a massive user base. Slack's massive user base is due in large part due to the fact that their product was in the right spot at the right moment. They noticed a problem with communication as teams grew. As soon as a team grew beyond ten or so members, communication became a bit slower and became difficult to manage. Slack solved this issue and allowed people to communicate more efficiently and effectively. They made use of bold content to raise awareness and prioritized product-market match. They centered their efforts on a common problem. The “email killer hook” was a great strategy to draw attention to their brand and convince them that they could be the solution to a problem. It also helped them build an image that was well-known, and this is a major reason for their success. Slack's team is a tightly knit group of people who share the same values and strive to achieve the same goal. They recognize that their brand is their most valuable asset. This is something that larger corporations like Google and Microsoft can't achieve. Another aspect Slack excels at is to embrace learning. They are aware that they must adapt and evolve to the changing demands of their users as well as their competition. They have invested a significant amount of money in creating an institute for learning and development that offers ongoing training for employees. This is an excellent example of using internal resources to keep the company culture in the right place and ensure that all the employees are current with their products. A dedicated team of learning and development can be extremely beneficial to the bottom line, since it boosts productivity and reduces the need for external resources. The culture of Slack is built on empathy. They seek people who are able to understand what their users are thinking about. This is a major aspect of their mission statement, which reads: “Making work life simpler enjoyable, more enjoyable and more productive for the world's best and brightest.” Empathy is a core value when it comes to hiring. Cat Person's Instagram The most important takeaway is that using personal content to entice your audience is a successful strategy. Buffer's podcast, Small Business Big Lessons, is an excellent example of this. Each episode features a unique small business owner with a variety of backgrounds. Buffer's content is relatable, which helps it build trust with its audience. User-generated content is an integral part of social media marketing and Cat Person has done it well on their Instagram. They encourage their followers to tag them on photos of their cats using Cat Person products and share photos on their account. This is social proof, increases engagement, and shows that their product is efficient. NatGeo's Instagram is also an excellent example of a strategy for content that resonates with its audience. Each image is credited as a photographer rather than being a brand asset. This makes it more authentic and less intrusive. Wordle Wordle players begin their day by rolling out of bed, making a cup coffee, and settling into their preferred chair. Before you realize it, the wheels are turning and you're trying to figure out the five letters of a word in just six tries. It was invented by Josh Wardle, the game has become a cult phenomenon. It's not for profit and the game's creator was not even aware that it would reach such widespread popularity. The app's success was driven by a number of key factors. One of the most important things for something to go viral is that it needs to cause intense emotions. These emotions can be positive or negative however they must be universal. Wordle achieves this by evoking a sense of accomplishment and competition. By making it difficult to get the top spot in your daily score Wordle gives you a reason to keep an eye on the game each day and strive towards the goal. Wordle's social component is another reason that makes it so popular. It's very simple to post your results online in a spoiler-free way, and the game encourages users to do so. This keeps the topic of the day top-of-mind and also allows you to boast about your achievements to your friends and family. The fact that Wordle is a one-time deal is a major reason for its success. It creates a FOMO-like sensation which encourages users to compare their scores with friends every day. The fact that the content is ephemeral content is also a benefit, since it makes the experience feel more special and valuable to users. Wordle's success serves as an indication that the fundamentals of good content marketing still remain in place. ai content generator online to create something that your audience finds useful, and make it easy for them to share. This can be done by creating a grid that is immediately recognizable and eye-catching. By leveraging these tactics will increase your chances of going viral. Use your resources wisely. A viral fad without a solid content strategy will fade just as quickly as an earworm made by Lin-Manuel Miranda.